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Mercedes si BMW se bat in showroom-uri. Investesc impreuna 280 mil. $
Mercedes-Benz si BMW investesc o suma totala de 280 de milioane de dolari in showroom-urile din Manhattan, in cursa pentru suprematia pe piata americana a masinilor de lux, informeaza Bloomberg.
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Mercedes-Benz va investi 220 de milioane de dolari intr-o noua reprezentanta pe care o va deschide in mai, dispusa pe cinci nivele si cu o suprafata totala de peste 30.000 mp.
La doar cateva strazi distanta, BMW cheltuieste 60 de milioane de dolari pentru renovarea propriului show-room.
Mercedes a vandut in primele trei luni ale anului 53.346 unitati in Statele Unite, depasind BMW care a vandut in aceeasi perioada 52.617 automobile.
Lexus, marca produsa de Toyota care a fost liderul pietei auto de lux din SUA in 2010, a vandut in primul trimestru al anului doar 47.356 unitati, potrivit sursei citate.
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