Media & Advertising
Final Distribution investeste 235.000 euro in re-branding si comunicare
Final Distribution, distribuitorul in Romania al tiglei metalice cu acoperire din piatra Gerard, dubleaza bugetul de marketing pentru 2010 la 235.000 de euro, bani care vor fi investiti in campanii de rebranding si comunicare, a anuntat luni compania.
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Cea mai mare parte a bugetului va fi canalizat catre activitatile de PR&comunicare pentru produsele din portofoliu, care vor fi gestionate de agentia de PR Pi 2 Communications, aleasa in urma unui pitch.
Campania de re-branding este realizata de Seed Consultants si va fi finalizata in luna aprilie.
„Obiectivul pe termen scurt este consolidarea pozitiei de lider pe care o avem la anumite categorii. Pe termen mediu, ne dorim dublarea segmentului de piata detinut de tigla metalica cu acoperire de piatra naturala unde produsul nostru Gerard detine o cota de piata de 85%”, a declarat Dan Mircescu, Director General Final Distribution.
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