Internet/New Media
Vanzarile Kindle s-au triplat de la scaderea pretului
Amazon.com, cel mai mare retailer online din lume, a anuntat ca vanzarile de cititoare electronice Kindle s-au triplat de cand compania a redus cu 27% pretul dispozitivului, in iunie, scrie Bloomberg.
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Astfel, societatea a redus luna trecuta pretul Kindle de la 259 dolari la 189 dolari pentru a face fata amenintarilor din partea concurentei, in special a iPad-ului de la Apple.
Amazon.com nu a divulgat vanzari Kindle de la lansarea dispozitivului in 2007, spunand doar ca sunt de ordinul milioanelor de euro.
In prima jumatate a acestui an, Amazon.com a vandut de peste trei ori mai multe carti Kindle fata de aceeasi perioada a anului trecut. Conform companiei, peste 81% dintre cele 630.000 de carti electronice costa cel mult 9,99 dolari.
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