Media & Advertising
Agentia JWT a achizitionat un dezvoltator de site-uri si platforme mobile
Agentia de publicitate JWT, care face parte din grupul de comunicare WPP, a achizitionat Digitaria, companie americana cunoscuta pentru site-urile si platformele mobile pe care le-a dezvoltat, potrivit Adweek.com.
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Digitaria va deveni o divizie separata a JWT, cu propriul management si propria contabilitate. Actualul CEO, Dan Khabie, va ramane in fruntea companiei.
Valoarea achizitiei nu a fost facuta publica. Digitaria, care s-a lansat in 1997, a generat venituri de peste 14 milioane dolari in ultimul an fiscal, incheiat pe 31 martie, potrivit WPP.
Ca parte a JWT, Digitaria spera sa lucreze pentru branduri globale si sa isi extinda afacerile pe plan international.
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