Media & Advertising
Bugetele alocate de advertiseri pentru creatie, in scadere cu maxim 10% anul acesta
Conturile alocate de advertiseri anul acesta pentru servicii de creatie au scazut cu cel mult 5%-10% fata de 2009, sustine Daniela Knecht, managing partnerul agentiei Scala JWT Romania.
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Potrivit acesteia, bugetele de creatie au ramas, in mare, similare celor de anul trecut, cu mici variatii.
„Sunt cativa clienti foarte inteligenti, care au inteles ca trebuie sa isi mareasca activitatea, si mai sunt si ceilalti, care au redus bugete, deci si activitatea. Cumva, se compenseaza. Ar putea fi ceva mai mici, cu maxim 5%-10%”, explica Knecht.
Scala a fost infiintata in 1995, ca agentie de publicitate full service. In acelasi an, agentia s-a afiliat la reteaua internationala JWT.
Reteaua JWT este detinuta de unul dintre cele mai mari grupuri globale de comunicare, WPP.
Printre clientii din Romania ai agentiei se numara Nokia, Kraft, Johnson&Johnson sau Nova Brasilia.
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