Structura intregului concurs a fost regandita si reorganizata astfel incat sa premieze o gama mai larga de executii, incluzand lucrari de Print, Out Of Home (billboard, poster, ambient) si Graphic Design (branding, logo, packaging, colaterale, POP si in store).
Noua competitie de Graphic Design include urmatoarele sectiuni: Branding Schemes-Corporate Identity, Logos, Packaging, POP & In Stores, Collaterals (Direct Mail, Others), Publishing Design & Movie Poster (Magazine Cover, Inserts & Wraps for Press, Book Cover, Movie Poster), Design Crafts Competition (Photography, Illustration, Typography), dar si Design Best Individuals Competition (Best Photographer, Best Illustrator, Best Typographer).
Perioada de inscrieri se desfasoara intre 7 februarie si 30 martie. Lucrarile, concepute in 2011, vor putea fi inscrise online, pe adprintfestival.com.
Lucrarile inscrise pentru Advertising Angels si Design Angels vor fi jurizate dupa aceleasi standarde inalte de creativitate de catre doua jurii specializate. Componenta finala a celor doua paneluri de jurati va fi anuntata pana la sfarsitul lunii februarie.
AdPrint Festival este singurul festival European care premiaza exclusiv lucrari de Print, Out of Home, Graphic Design. Partenerii strategici ai festivalului sunt: Lürzer's Archive (www.luerzersarchive.net), Art Directors Club of Europe (ADC*E) (www.adceurope.org ) si EACA (European Association of Communication Agencies) (www.eaca.be).
