Media & Advertising
Lloyds isi scoate la licitatie contul de media, evaluat la 66 mil. euro
Lloyds Banking Group, gigantul financiar britanic creat anul trecut prin fuziunea dintre Lloyds TSB si HBOS, va organiza o licitatie pentru serviciile de media planning si buying, a scris presa internationala.
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Banca va organiza un pitch la care va participa inclusiv agentia care gestioneaza in prezent business-ul de media al Lloyds, ZenithOptimedia, dar si Vizeum, parte a Aegis Media.
Pitchul va fi coordonat de Joe Clift, seful marketing al Lloyds, care va asistat de o agentie de consultanta media.
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