Media & Advertising
Motorola pune agentiile pe jar: Compania isi scoate la licitatie contul global de creatie
Motorola isi revizuieste contul de creatie pentru divizia de telefoane mobile, fiind in discutii cu cateva agentii noi in vederea derularii unor campanii globale pentru mai multe din modelele companiei, scrie Brand Republic.
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Este de asteptat ca Motorola sa desemneze o agentie care sa lucreze la directia globala a brand-ului sau alaturi de agentiile Ogilvy & Mather si Anomaly. De asemenea, agentia Mindshare va continua sa lucreze pentru Motorola, conform sursei citate.
Ogilvy este principala agentie media a Motorola din septembrie 2000, cand a castigat contul de 400 mil. dolari intr-un pitch la care au participat Leo Burnett si McCann Erickson.
In ianuarie 2008, Motorola a atribuit contul de publicitate pe Europa, Orientul Mijlociu si Africa, in valoare de 200 mil. lire sterline, agentiei WPP.
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