Media & Advertising
Panasonic cheama agentiile in pitch pentru publicitatea pan-europeana, de 70 mil. euro
Gigantul IT&C Panasonic isi liciteaza contul pan-european de publicitate, estimat la peste 70 milioane euro, cu scopul de a-si intari comunicarea produselor in fata concurentilor ca LG sau Sony, scrie presa internationala.
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Licitatia va fi coordonata de departamentul de marketing din Germania al companiei.
In prezent, publicitatea pan-europeana Panasonic poarta semnatura agentiei spaniole Atletico.
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