Media & Advertising
Rock-ul, mai tare decat dance-ul: SBS renunta la One FM si pregateste frecventa pentru acorduri heavy-metal
Grupul de media SBS Broadcasting, care opereaza in Romania televiziunea Prima TV, dar si radiourile Magic FM si Kiss FM, va inchide postul One FM, nisat pe muzica electronica, urmand sa lanseze pe aceeasi frecventa tot un radio de nisa, dar cu target total opus: fanii muzicii rock.
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One FM va mai emite o perioada doar in online, au declarat pentru DailyBusiness.ro surse din piata radio.
Frecventa One FM, care in prezent mai emite doar muzica, fara publicitate sau continut editorial, va fi folosita in curand pentru un radio de nisa, rock, „cu alt target, mai multe versuri si acorduri”, potrivit surselor citate.
Mihaela Borceanu, directorul de marketing al Kiss FM, a confirmat faptul ca One FM va mai emite doar in online, insa nu a comentat informatiile referitoare la lansarea radioului cu muzica rock.
„Veti primi toate detaliile atunci cand vom incepe comunicarea”, a declarat Borceanu pentru DailyBusiness.ro
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