Media & Advertising
Sarbu a batut palma cu Murdoch: CME anunta achizitia celui mai vizionat post TV bulgar, cu 400 mil. $
Trustul Central European Media Enterprises (CME), condus de romanul Adrian Sarbu (foto), a ajuns la o intelegere oficiala cu News Corporation, grup coordonat de mogulul media Rupert Murdoch, pentru a achizitiona, cu 400 mil. dolari (circa 300 mil. euro), bTV, postul de televiziune cu cea mai mare audienta din Bulgaria.
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Plata va fi in cash si va acoperi atat achizitia bTV, cat si a canalelor aditionale bTV Cinema, bTV Comedy, precum si 74% din compania C.J. OOD, care detine mai multe posturi de radio in Bulgaria.
Tranzactia asteapta acceptul consiliului concurentei bulgar, si urmeaza a fi incheiata pana la finele celui de-al doilea trimestru al anului.
CME a beneficat de consultanta din partea sucursalei din Londra a Deutsche Bank.
Grupul CME opereaza mari retele de televiziune in sapte state din Europa Centrala si de Est.
Posturile de televiziune ale companiei sunt localizate in Bulgaria (PRO.BG si RING.BG), Croatia (Nova TV), Cehia (TV Nova, Nova Cinema, Nova Sport), Romania (PRO TV, PRO TV International, Acasa, PRO Cinema, Sport.ro si MTV), Slovacia (TV Markza, Doma), Slovenia (POP TV, Kanal A, TV Pika) si Ucraina (Studio 1+1, Studio 1+1 International, Kino).
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