Media & Advertising
Sorana Savu, Premium PR: Scaderea pietei de evenimente a fost o veste buna pentru noi
Scaderea bugetelor si a pietei de evenimente corporate a fost o stire pozitiva pentru agentiile de relatii publice, afectate de asocierea permanenta a PR-ului cu BTL-ul, a declarat Sorana Savu, managing partner-ul Premium PR.
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„Chiar daca bugetele alocate PR-ului au scazut anul trecut, lucru care s-a simtit, la nivelul cifrelor de afaceri pe care le-am raportat, la nivel de fee billings (n.r: comisoane incasate), am stat mai bine anul trecut chiar si decat in 2008. Si asta pentru ca am fost solicitati pentru consultanta strategica. Scaderea pietei de evenimente ne-a ferit de confuzia cu BTL-ul”, a explicat Savu.
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