Media & Advertising
Viitorul conferintelor de presa: pe Internet
Fiecare ban conteaza acum, iar "plimbarile" de PR devin din ce in ce mai rare.
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Inregistrarea ca participant la o conferinta organizata de LG a fost simpla: un e-mail trimis jurnalistului cu o invitatie semnata de Skott Ahn, CEO al Mobile Communications LG, un link trimis de PR-ul din Bucuresti, completarea adresei de e-mail de catre jurnalistul invitat, selectarea tarii, primirea, in secunda urmatoare, a unui e-ticket de acces, scrie Victor Kapra.
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