Media & Advertising
WPP isi uneste agentiile digitale intr-un noua divizie
Grupul de comunicare britanic WPP isi va uni agentiile digitate intr-o noua divizie, Possible Worldwide, care va avea sediul central la New York si alte 17 birouri regionale in intrega lume, relateaza AdvertisingAge.
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Astfel, Possible Worldwide va include agentiile Schematic, Bridge Worldwide (ambele cu sediul in SUA), Blue Interactive Marketing (din Singapore) si Quasar Media (din India).
Printre clientii agentiei se numara AT&T, Dell, General Mills, Microsoft, Nokia si Procter & Gamble.
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