Media & Advertising
4 mil. euro de la URBB merg catre agentia Mediaedge:cia
Contul de media al producatorului si importatorului de bere si bauturi racoritoare United Romanian Breweries Bereprod (URBB), in valoare de circa 4 mil. euro, a fost castigat de agentia Mediaedge:cia, au declarat pentru DailyBusiness.ro surse din piata.
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Anterior, serviciile de media ale URBB au fost gestionate de Tempo Media, agentie prezenta si in pitchul castigat de Mediaedge:cia.
URBB a intrat pe piata romaneasca in 1994 si are in portofoliu branduri precum Tuborg, Carlsberg, Skol, Holsten, Guinness, Kilkenny sau Granini.
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