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CE acuza Ferrari ca face publicitate subliminala pentru tigari
Comisia Europeana si experti in publicitate sustin ca scuderia Ferrari aplica un cod de bare pe monosposturi pentru a le aminti privitorilor de un pachet de tigari.
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Scandalul a pornit de la faptul ca Ferrari afiseaza pe masinile rosii si pe echipamentele soferilor un cod de bare, cu alb si negru, transmite Realitatea.net.
Atat Comisia Europeana, cat si experti in publicitate, sunt de parere ca acel cod de bare este creat pentru a aminti spectatorilor de un pachet de tigari Marlboro.
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