Media & Advertising
Branduri cu sexualitate incerta. Ce le place femeilor, ce vor barbatii
Apple, Coca-Cola, BMW, Gillette, Kent sau Orbit sunt branduri pentru barbati sau pentru femei? Aceasta este una dintre intrebarile pe care si-o pun atat consumatorii, cat si creatorii de brand, cand vine vorba de adresabilitate.
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