Media & Advertising
Cum se consulta altii cu mediul privat: Seful WPP, printre „greii” care sfatuiesc guvernul britanic
Martin Sorrell, seful celui mai mare grup de comunicare din lume, alaturi de alti presedinti si directori executivi ai unor companii importante din Marea Britanie, va consilia executivul britanic in legatura cu reorganizarea Central Office of Information (COI), agentia de comunicare si marketing a executivului de la Londra, scrie Brandrepublic.com.
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Grupul se va reuni la mijlocul lunii ianuarie si va avea ragaz pana la sfarsitul lui februarie sa vina cu idei pentru reorganizarea COI.
Guvernul are nevoie sa fie mai inovativ in ceea ce priveste modalitatile de transmitere a informatiilor foarte importate de inters public, a declarat un reprezentant al guvernului.
Agentia M4C, detinuta de grupul WPP, gestioneaza contul de media al COI, in valoare de 250 de milioane de lire sterline.
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