Media & Advertising
Pepsi Americas Romania isi muta bugetul de media TV de la Media Direction la Mediacom
Pepsi Americas Romania, imbuteliatorul si distribuitorul brandurilor de racoritoare din portofoliul Pepsi Co International, si-a mutat bugetul alocat cumpararii de spatiu media pe TV de la agentia Media Direction - parte a grupului BBDO - la Mediacom, agentie afiliata Group M, potrivit unor surse din piata.
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Potrivit surselor, Pepsi ar fi intreprins aceasta miscare in urma deciziei de a-si consolida activitatile de media buying din Romania ale business-urilor food (Star Foods) – gestionate de Mediacom si beverages (Pepsi Americas) – aflate in portofoliul Media Direction.
Compania urmeaza sa colaboreze in continuare cu Media Direction, insa doar pe partea de planificare si cumparare media pe alte canale, in afara TV-ului.
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