Real Estate
Atisreal Romania isi va schimba numele in BNP Paribas Real Estate
Atisreal Romania isi va schimba numele in BNP Paribas Real Estate, in primul trimestru al anului, ca urmare a unui proces global de rebranding al bancii BNP Paribas, care vizeaza ca toate diviziile sale imobiliare sa activeze sub acelasi brand.
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Rebranding-ul se va realiza in doua etape. Subsidiarele din Romania, Belgia, Irlanda, Italia, Luxembourg si Statele Unite vor adopta noul brand in primul trimestru din 2009, iar cele din Franta, Marea Britanie, Germania si Spania in cel de-al doilea trimestru din 2009.
Decizia de adoptare a numelui BNP Paribas Real Estate a fost luata pentru indeplinirea mai multor obiective, printre care si o pozitionare mai clara a companiei la nivel international, prin consolidarea achizitiilor recente din Europa, Orientul Mijlociu si India, cu scopul extinderii acoperirii internationale. Tot din acest punct de vedere, desfasurarea activitatii la nivel global.
De asemenea, acest rebranding a fost conceput pentru a incuraja tranzactiile internationale si a facilita interactiunea cu expertiza financiara a grupului BNP Paribas.
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