Auto
Daimler nu mizeaza pe discounturi pentru a-si creste vanzarile
Daimler, al doilea constructor de masini de lux din lume, si-a propus ca anul acesta sa ia din cota de piata a competitorilor sai prin noile modele Mercedes-Benz si tehnologia care protejeaza mediul, mai degraba decat prin discounturi, informeaza Bloomberg.
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Mercedes-Benz tinteste o crestere de o singura cifra a vanzarilor pentru primul trimestru din 2010, si o majorare de 3-4 procente pentru intreg anul, a declarat directorul de vanzari si marketing Joachim Schmidt.
Brandul are ca obiectiv mentinerea pretului premium si renuntarea la oferte speciale.
„Nu vom castiga cota de piata prin reducerea valorii produselor noastre”, a spus Schmidt.
Mercedes incearca sa micsoreze distanta pe care BMW o are din punctul de vedere al vanzarilor si sa tina la distanta brandul Audi al Volkswagen.
Daimler va prezenta prototipul hibrid diesel-electric al modelului Mercedes-Benz E-Class sedan la Salonul International de la Geneva, care se deschide pe 4 martie.
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