Auto
Fiat a lansat noul Jeep Grand Cherokee, targetand un public mai larg pentru a-si atinge tinta de vanzari
Odata cu lansarea noului Jeep Grand Cherokee, constructorul auto italian va trebui sa faca fata unei provocari de care s-au lovit si fostii proprietari ai brandului: sa atinga o categorie cat mai mare de public fara sa-i indeparteze pe cei pasionati de off-road, scrie Bloomberg.
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Fiat, care a achizitionat Jeep anul trecut, dupa ce a preluat pachetul majoritar de actiuni la Chrysler Group, si-a propus sa transforme brandul intr-unul suficient de accesibil astfel incat sa reuseasca sa vanda 800.000 de unitati pe an, pana in 2014, ceea ce ar insemna o crestere de 61% fata de 2008.
Noul Grand Cherokee este redesenat dupa modelul din 2005 si are un portbagaj cu 17% mai mare decat versiunea anterioara. Masina este dotata si cu televizor. Preturile pornesc de la 30.995 dolari, cu 500 de dolari mai putin decat modelul anterior, iar cea mai scumpa versiune costa 42.995 dolari.
Noul Jeep este primul model important pe care Chrysler il lanseaza dupa preluarea controlului companiei de catre Fiat.
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