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Modelul MP4 de la McLaren vrea 4% din piata masinilor sport premium
Modelul MP4 de 600 de CP, pe care McLaren Group va incepe sa-l produca din 2011, si-a stabilit ca public tinta proprietarii de Ferarri, Lamborghini si alte marci de lux, care intentioneaza sa-si adauge colectiei o masina si mai puternica, potrivit Bloomberg.
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McLaren si-a propus sa-si adjudece 4% din piata masinilor sport premium, ceea ce inseamna vanzari de 4.000 de unitati in fiecare an.
„Consumatorul tipic are un anumit numar de masini. Ne asteptam sa aiba un Ferrari, un Bentley, un Porsche, un Aston Martin, un Lamborghini, chiar si un Rolls Royce, si sa zica ‘Stii ceva, as vrea o astfel de masina (MP4-n.r.) in garaj'”, a declarat Antony Sheriff, director executiv McLaren.
Pretul MP porneste de la 227.000 dolari si va intra in competitie cu Lamborghini Gallardo, Mercedes SLS Ferrari 430 si 458.
Potentialii cumparatori va trebui sa astepte un an pana sa primeasca masina, a carei productie a fost stabilita la 1.000 in primele 12 luni, tocmai pentru a pune modelului emblema exclusivitatii.
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