Auto
Producatorii de masini de lux promoveaza in SUA vanzarile second hand
Producatori de automobile de lux se confrunta pentru al doilea an cu declinul vanzarilor pe piata americana si incearca sa pastreze loialitatea cumparatorilor si sa obtina marje avantajoase prin incurajarea achizitiei de masini second hand.
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Astfel, Lexus, Mercedes-Benz si BMW incurajeaza cumparatorii afectati de recesiune sa economiseasca prin cumpararea unor vehicule reconditionate dupa expirarea contractelor de leasing, scrie Mediafax.
Marjele realizate sunt apropiate de cele obtinute prin comercializarea automobilelor noi, iar tranzactiile sunt profitabile si pentru dealeri.
Vanzarile de automobile de lux second hand certificate au crescut pe piata americana cu 4,7% in august, fata de un declin de 31% in cazul masinilor noi, potrivit companiei de cercetare a pietei Autodata.
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