Internet/New Media
Piata de publicitate online: Una calda, alta rece
Un studiu realizat de PwC si IAB Romania indica, surprinzator, ca estimarile jucatorilor din piata de publicitate online au fost pesimiste. Datele oficiale indica o valoare de aproape 13 milioane de euro pentru anul trecut, in conditiile in care estimarile se opreau undeva la 9, maxim 10 milioane.
In schimb, o analiza DailyBusiness.ro cu privire la anul 2009 arata ca piata va inregistra cea mai mica crestere din istoria sa de 10 ani.
Ramane sa vedem daca asteptarile pentru anul viitor se vor dovedi din nou prea pesimiste. De data asta pare mai putin probabil: criza economica nu este o gluma si nu are loc doar la TV sau in ziare.
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