Internet/New Media
Pronosticuri pentru publicitatea online in 2008
Estimarile cu privire la piata locala de publicitate online variaza intre cresteri de 50% si 100% anul acesta. Atata timp cat ritmul de crestere este unul dintre cele mai mari in economia romaneasca, parca nici nu mai conteaza procentul exact.
Deloitte vine azi cu pronosticuri interesante:
– cel putin un operator major de televiziune prin cablu va introduce televiziunea IP, cel mai probabil spre sfarsitul anului
– publicitatea online va avea de infruntat numeroase obstacole in 2008. Unul dintre aceste obstacole este reprezentat de cresterea adversitatii publicului fata de publicitatea online
– Daca in 2005 ponderea publicitatii online din cheltuielile totale de publicitate era de 1%, estimarile valorilor reale pentru 2007 aduc piata online in jur de 3%
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