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Andreea Gurau este noul senior PR officer al Ikea
Producatorul de mobilier Ikea Romania are un nou reprezentant pentru relatiile cu presa, in persoana Andreei Gurau.
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Ikea si-a marit departamentul de marketing, creand si functia de PR pentru relatiile cu presa, ocupata incepand din 2008 de catre Andreea Gurau.
Gurau a preluat astfel atributiile de PR pe relatii cu presa, detinute pana atunci de Mihaela Muresan, marketing manager al Ikea.
Contactate de DailyBusiness, Gurau si Muresan nu au oferit detalii referitoare la investirea in functia de senior PR officer a Andreei Gurau.
Ikea activeaza din 2007 pe piata din Romania, unde a deschis in luna martie primul sau magazin in zona bucuresteana Baneasa. Producatorul de mobila a inregistrat, in primele sase luni de la deschiderea magazinului din Bucuresti, vanzari de peste 40 milioane euro.
Reprezentantii companiei Ikea estimeaza ca pana la finalul anului fiscal care se incheie in august 2008, sa aiba vanzari de 80 milioane euro.
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