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Terapie cu carti de vizita pentru somerii americani
Fostul director de creatie al TBWA, Tom Van Daele, ii indeamna pe americanii care si-au pierdut jobul sa nu arunce cartile de vizita proprii, care le-au ramas in urma concedierii, ci sa le foloseasca pentru terapie si socializare pe internet.
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Tom Van Daele a lansat site-ul Cardsofchange.com, unde cei care si-au pierdut jobul pot posta imagini cu vechile carti de vizita, insotite de noile date de contact, si pot lasa mesaje de incurajare pentru alti utilizatori.
Scopul acestui site este de a aduna carti de vizita si exemple pozitive de la oamenii care au ramas de curand fara job si de a-i pune in legatura cu potentiali angajatori, parteneri de afaceri sau alti oameni care fac efortul de a privi partea buna a lucrurilor.
Pe site au fost postate nu numai carti de vizita din Statele Unite, ci si din Canada, Brazilia si Europa.
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