Brandul Kent la nivel mondial, pe mainile unui roman
Mihai Diaconu, seful pe marketing al producatorului British American Tobacco South East Europe, a fost promovat recent brand manager al tigarilor Kent la nivel global, pozitie din care va gestiona bugetul de promovare si imaginea celei mai vandute marci premium a companiei, care in 2008 a realizat vanzari estimate la 10-15 miliarde de euro (peste 3 miliarde de pachete) pe 70 de piete.
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Diaconu are 40 de ani si a fost promovat si la inceputul lui 2009, cand a fost numit director al departamentului de marketing si vanzari al British American Tobacco South East Europe de pe pozitia de Marketing & Sales Director la BAT Romania, scrie
Ziarul Financiar.
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