Danone reduce cantitatile si preturile produselor pentru a castiga cota de piata
Grupul Danone a anuntat ca reduce cantitatile si preturile produselor lactate, pentru a creste cota de piata a companiei franceze in Statele Unite ale Americii si Europa de Est, scrie Bloomberg.
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Danone a accelerat si campaniile publicitare pentru o serie de produse, a declarat Laurence Foucher, purtatorul de cuvant al companiei.
Danone a inceput sa scada preturile in Statele Unite, Polonia si Ungaria la sfarsitul anului trecut, pentru a nu-si pierde clientii in favoarea unor produse mai ieftine, a spus Foucher.
Danone si-a crescut cota de piata in SUA cu 4 puncte procentuale, pana la 63%, pe timpul verii, potrivit analistului Pablo Zuanic, de la JPMorgan Chase.
Grupul este prezent si in Romania, din 1996, prin subsidiara Danone Romania, care detine o fabrica de produse lactate la Bucuresti.
Danone Romania a incheiat anul trecut cu afaceri de 128 mil. euro si estimeaza pentru 2009 o crestere de maxim 10%, conform datelor proprii.
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