Director de marketing A&D Pharma: Cand am vazut bugetul, am vrut sa-mi dau demisia
Andreea Ionescu, directorul de retail marketing al companiei farmaceutice A&D Pharma, care opereaza lantul de farmacii Sensiblu, a declarat ca in momentul in care a vazut bugetul pentru 2009, a vrut sa-si dea demisia.
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Aceasta a precizat ca a fost cel mai mic buget de marketing din intreaga sa cariera.
Cu toate acestea, vanzarile au urmat un trend pozitiv.
„Daca in urma cu doi ani clientii cumparau in medie un singur produs, anul acesta au ajuns sa cumpere in medie 1,4 produse. S-a inregistrat o crestere de 20-40% a numarului de produse pe bon”, a declarat Ionescu.
In primele 9 luni ale anului, afacerile A&D Pharma au inregistrat o crestere de 12%, pana la 1,54 miliarde lei, dar raportat la euro, s-a inregistrat o depreciere de 3% (354,9 mil. euro), pe fondul deprecierii monedei nationale.
Andreea Ionescu este director de de retail marketing al companiei farmaceutice A&D Pharma din 2007, iar anterior a ocupat o functie similara in cadrul Metro Cash&Carry Romania.
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