Heineken: Piata berii din Romania a scazut cu 11% in primul semestru
Piata berii din Romania a scazut cu 11% in primele 6 luni ale acestui an, potrivit raportului semestrial al grupului olandez Heineken, publicat miercuri.
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De asemenea, compania mentioneaza in raport ca a pierdut din cota de piata in Romania, fara a preciza insa cat.
Tot in raportul semestrial, grupul Heineken mentioneaza ca a finalizat integrarea Bere Mures.
Grupul Heineken si-a crescut profitul net cu 20% in primele 6 luni din 2009, pana la 489 mil. euro, in vreme ce veniturile au avansat cu 11%, pana la 7,15 miliarde euro.
Marcile Heineken Romania sunt Heineken, Ciuc Premium, Golden Brau, Neumarkt, Bucegi, Gosser, Schlossgold, Silva, Gambrinus, Harghita, Hategana, Zipfer (import) si Edelweiss (import). Compania are 5 fabrici in Constanta, Craiova, Hateg, Miercurea Ciuc si Targu Mures.
Pe piata locala de bere, estimata intre 1,6-1,7 miliarde de euro (la pret de raft), Heineken concureaza cu Ursus Breweries, InBev, URBB, European Drinks si Romaqua.
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