Heineken Romania exporta din februarie berea Ciuc Premium in Italia, Spania si Canada
Heineken Romania exporta incepand cu luna februarie primele sticle de Ciuc Premium in Italia, Spania si Canada, ca urmare a cererii romanilor din diaspora, a anuntat miercuri compania.
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„Suntem convinsi ca in viitor vom ‘cuceri’ cat mai multe zone din intreaga lume”, a declarat Jan Derck van Karnebeek, director general Heineken Romania.
Ciuc Premium va fi disponibil in Italia, Spania si Canada la doza de 0,5 litri si sticla de 0,33 litri. Canalele de distributie sunt HoReCa si retail. Exportul se va realiza prin intermediul distribuitorilor locali ai Brau Union International.
Berea Ciuc Premium este o bere romaneasca produsa doar in fabrica de bere Miercurea Ciuc.
Heineken Romania sparge astfel gheata, vanzand in afara tarii o bere produsa pe plan local.
Pe piata locala, Heineken Romania concureaza cu companii ca Ursus Breweries, InBev si URBB.
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