Heineken: Vanzari in scadere cu 10% in Europa Centrala si de Est la 9 luni
Producatorul olandez de bere Heineken a inregistrat vanzari de 36,3 mil. hectolitri in primele 9 luni in regiunea Europei Centrale si de Est, in scadere cu 10% fata de aceeasi perioada din 2008, potrivit datelor publicate miercuri de companie.
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La nivel de grup, vanzarile Heineken au scazut cu 0,4%, pana la 121,3 mil. hl, datorita evolutiilor pozitive din Europa de Vest, Africa si Asia.
In trimestrul 3, vanzarile grupului au scazut cu 4,1% in volum, pana la 35,3 mil. hl, in vreme ce veniturile s-au comprimat cu 3,9% pana la 4,07 mld. euro.
Compania a mai anuntat ca a reusit sa realizeze unele economii prin programul Total Cost Management (TCM), ce a presupus inchiderea unor fabrici din Franta si Spania. Heineken a anuntat ca va mai inchide 4 unitati de productie (2 in Rusia, 1 in Marea Britanie si 1 in Finlanda) precum si 3 fabrici de producere a maltului in Romania.
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