Lantul McDonald\’s inchide restaurante din Islanda, dupa ce criza l-a facut neprofitabil
Restaurantele McDonald's din Islanda se vor inchide la sfarsitul acestei luni, dupa ce deprecierea masiva a coroanei islandeze a diminuat profiturile companiei, a anuntat Lyst ehf, proprietarul francizei McDonald's din Islanda, citat de Bloomberg.
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Restaurantele McDonald’s din Islanda, care importau cea mai mare parte a ingredientelor, se vor inchide dupa ce costurile s-au dublat in ultimul an.
„Pentru a inregistra marjele necesare ale produselor nostre, ar trebui sa majoram preturile actuale cu 20%” a mai spus Lyst.
Coroana islandeza s-a prabusit anul trecut, dupa falimentul celor mai mari banci ale tarii. Pe pietele valutare externe, coroana s-a depreciat cu 80% fata de euro, in timp ce restrictiile de capital din acest an nu au reusit sa previna o depreciere de 8,1%.
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