McDonald\’s isi extinde lantul de cafenele din Europa
McDonald's ia cu asalt piata cafenelelor din Europa prin deschiderea catorva sute de noi unitati. Financial Times sustine ca lantul fast-food isi propune sa depaseasca liderul vanzarilor de pe continent, Starbucks.
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In Europa exista deja 700 de McCafes, care functioneaza in Irlanda, Germania, Rusia si Italia, in interiorul sau in imediata apropiere a restaurantelor McDonald’s.
Planurile de extindere din acest an vizeaza Franta si Austria, iar tinta pentru sfarsitul anului 2009 este de 1.200 de unitati.
Extinderea lantului de cafenele vine in contextul in care Starbucks intetioneaza sa reduca numarul celor 1.300 de unitati pe care le detine in Europa, dintre care jumatate numai in Marea Britanie.
Primul lant de cafenele McCafe a fost deschis in Australia, la inceputul anilor ’90.
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