McDonald\’s isi face logo-ul verde in Europa
McDonald's schimba culoarea rosie a fundalului din logo-ul traditional propriu cu un verde inchis, in vederea promovarii unei imagini eco-friendly, in Europa, potrivit Associated Press.
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Circa 100 de restaurante McDonald’s din Germania vor opera aceasta schimbare pana la finele anului, iar alti francizori din Franta si Marea Britanie au inceput deja sa foloseasca noua culoare in spatele arcurilor aurii.
Compania americana are peste 32.000 de restaurante in 118 tari si a fost indelung criticata de activisti ca fiind neprietenoasa cu mediul.
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