Piata de vopsele din Romania ar putea scadea cu 15-20% in acest an
Problemele economice din 2009 au avut un impact negativ asupra industriei vopselelor, care a inregistrat o scadere a vanzarilor intre 15% si 20%, potrivit estimarilor jucatorului din domeniu Trilak Coatings.
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„Contrar acestei tendinte generale, Trilak Coatings a reusit sa se mentina aproape de nivelul vanzarilor din anul 2008”, se mentioneaza intr-un comunicat al companiei, membra a grupului american PPG EMEA .
Trilak Coatings a fost infiintata in 1999 si are sediul in Miercurea Ciuc. Actionariatul majoritar este reprezentat de grupul de firme SigmaKalon, achizitionat de catre PPG EMEA in anul 2008.
In ultimii doi ani, Trilak a trecut prin transformari importante in ceea ce priveste conducerea, structura organizatorica, marketingul si strategia.
Schimbarea imaginii companiei Trilak Coatings a fost initiata la inceputul anului 2009, un prim rezultat al acestui demers constituindu-l noua pagina web www.trilak.ro, lansata la finele lunii octombrie.
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