Principal Company si-a majorat cifra de afaceri cu 74% in 2008, la 33 mil. euro
Producatorul de mezeluri Principal Company si-a majorat cifra de afaceri cu 74% in 2008, comparativ cu anul precedent, la peste 33 mil. euro, principala sursa a cresterii fiind brandul Matache Macelaru', a spus Radu Dumitrescu, brand managerul companiei.
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„Principala sursa a acestei cresteri a fost brandul Matache Macelaru’, lansat oficial la inceputul lui 2008. Jumatate din cifra de afaceri a fost generata de vanzarile sale”, a explicat Radu Dumitrescu.
Gama Matache Macelaru’ cuprinde 30 produse.
Producatorul de mezeluri a inregistrat, in primele 11 luni ale lui 2008, o cifra de afaceri de peste 31 milioane euro, cu 80% mai mare decat cea aferenta aceleiasi perioade a anului trecut si cu 55% mai mare decat cea a intregului an 2007.
Principal Company este producatorul brandurilor Principal, Salonta si Matache Macelaru’ si detine doua fabrici de mezeluri, in Filipestii de Padure, pentru mezelurile fiert-afumate, si in Salonta, pentru mezelurile crud-uscate.
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