Finante-Banci
Profilul cumparatorului care plateste online cu cardul: Barbat, 30-40 de ani, din Bucuresti
In primele 8 luni din 2010, cumparatorii care au platit cu cardul in magazinele online romanesti au fost preponderent barbati, au varsta cuprinsa intre 30-40 de ani, si au plasat mai multe comenzi lunea, intre orele 12.00-14.00, conform unei analize a Gecad ePayment.
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Profilul cumparatorului a fost determinat pe baza actiunilor de cumparare inregistrate pentru clientii care au introdus datele personale pe site-urile unde au facut plati online. Raportul a analizat datele furnizate de sistemul ePayment in perioada ianuarie 2008 – 31 august 2010.
In primele opt luni din 2010, aproximativ 58% din platile online au fost facute de barbati si 42% de femei, in timp ce anul trecut barbatii reprezentau 63% , iar in urma cu doi ani 64%.
In acelasi timp, ponderea celor care efectueaza intre 2 si 5 plati pe an a urcat pana la 30% si, de asemenea, a crescut numarul tranzactiilor efectuate in weekend – 13% sambata si 11% duminica.
Cei mai multi cumparatori care platesc online cu cardul provin din Bucuresti, Cluj, Iasi, Timis si Brasov.
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