Restaurantele McDonald\’s din SUA ar putea incepe programul la 5 dimineata
Toate restaurantele McDonald's din SUA ar putea sa se deschida, in viitorul apropiat, la ora 5 dimineata, ca urmare a schimbarii programului de masa al majoritatii americanilor. In prezent, 75% dintre acestea incep programul la 5 a.m.
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Aceasta decizie vine ca urmare a faptului ca micul dejun se ia acum mai devreme decat inainte, multi clienti alocand muncii timpul rezervat inainte miculuiui dejun, au declarat oficialii lantului de restaurante, citati de presa internationala.
„Sunt uimita cum oameni care lucreaza pentru noi isi duc copiii la hockey la 4 sau 5 dimineata si astfel vrem sa avem deschis cand au nevoie de noi”, a declarat Janice Fields, director executiv al McDonald’s SUA.
Aceasta miscare a companiei face parte din strategia de crestere a vanzarilor de pe acest segment orar si de a se impune in fata competitivitatii crescute, Starbuck’s, Wendy’s si Burger King avand toate oferte noi pentru micul dejun.
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