Reynolds American vrea sa cumpere o companie axata pe tratamente antitabac
Producatorul de tigari Reynolds American, numarul 2 in SUA din punct de vedere al incasarilor, vrea sa cumpere compania suedeza specializata in tratamente antitabac Niconovum, semn ca industria tutunului se orienteaza spre alte domenii, din cauza reducerii vanzarilor, scrie Mediafax.
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Reynolds American poarta discutii avansate pentru achizitia Niconovum. O asemenea tranzactie este semnul unei transformari profunde in industria mondiala a tutunului, afectata sever de declinul vanzarilor, in special in SUA.
Producatorul de tigarete controleaza 28% din piata americana a tutunului, fiind devansat in acest sens doar de compania Altria, cu o cota de piata de 50%.
Produsele Niconovum nu sunt comercializate, in prezent, pe piata americana.
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