Romania, una din pietele cu cele mai dinamice vanzari de mancare pentru copii
Vanzarile globale de mancare pentru copii (de pana la 10 ani) vor creste cu 5% anual, pana in 2014, la 37,6 mld. dolari, iar Romania se numara printre tarile emergente cu cele mai mari ritmuri de crestere, potrivit unui studiu MarketsandMarkets, citat de presa internationala.
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Constrangerile din timpurile actuale au redus consumul de mancare pentru copii preparata in casa, atat in tarile dezvoltate cat si in tarile in curs de dezvoltare.
In timp ce SUA si tarile vest-europene detin o pondere importanta in piata globala, economiile emergente precum China, India, Brazilia, Russia si Romania inregistreaza ritmuri anuale de crestere foarte mari.
Mancarea pentru copii la sticla reprezinta cel mai mare segment din piata, care este estimat sa atinga 9,9 mld. dolari pana in 2014.
Segmentul cu cel mai mare potential de crestere este cel al mancarii congelate, urmat de cel al mancarii la sticla si al cerealelor.
Nestle este lider pe piata, urmata de H.J. Heinz, Bristol-Myers Squibb, Danone si Hero.
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