Suedezii de la Ikea: Achizitia Ikea Romania este o oportunitate pentru extinderea in regiune
Proprietarii francizei locale a Ikea au hotarat sa vanda drepturile de operare si franciza magazinului Ikea din Bucuresti, iar acest lucru a fost vazut ca o oportunitate de catre Ikea Group pentru extinderea viitoare in Europa de Sud-Est.
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Ikea Romania a confirmat ca a devenit, incepand cu data de 8 martie 2010, parte din Ikea Group, dupa 3 ani de operare sub franciza locala, acordata de Inter Ikea Systems BV, francizorul global al conceptului Ikea.
Marca Ikea a fost inregistrata in anul 1943 in Suedia. Magazinul Ikea din Romania a fost al 253-lea deschis in a 35-a tara. In momentul de fata sunt 301 de magazine Ikea in 37 de tari sau teritorii. Ikea Group detine 268 de magazine in 26 de tari. Celelalte 33 de magazine sunt operate prin francize locale in 15 tari sau teritorii.
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