Unilever preia brandurile de ingrijire personala de la Sara Lee, cu 1,2 mld. euro
Unilever, al doilea mare producator de bunuri de larg consum din lume, a facut o oferta de preluare a brandurilor de ingrijire personala ale Sara Lee Corporation, in valoare de 1,2 miliarde de euro, achizitie care va intari pozitia de lider a companiei in vestul Europei si care se va perfecta in 2010.
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Sara Lee a confirmat ca a aceeptat oferta, potrivit unui comunicat pe de site-ul oficial al companiei.
„Produsele de ingrijire personala sunt o categorie strategica si cheia cresterii pentru Unilever”, a declarat Paul Polman, CEO al Unilever.
„Aceasta tranzactie imbogateste portofoliul nostru in Europa de Vest si, de asemenea, in Asia. Brandurile Sara Lee se bucura de recunoastere din partea consumatorilor si au un potential de crestere semnificativ”, a mai spus Polman.
Brandurile au un potential de dezvoltare si pe pietele emergente, care in acest moment genereaza 15% din veniturile anuale ale Unilever.
In 2008, afacerile Sara Lee generate de aceste produse s-au cifrat in jurul a 750 milioane de euro, iar la sfarsitul lunii iunie a acestui an, veniturile insumau 128 milioane de euro.
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