URBB vrea vanzari cu 10% mai mari pentru Skol in 2009
Vanzarile de bere Skol, marca aflata in portofoliul United Romanian Breweries Bereprod (URBB), ar putea creste cu 10% in acest an fata de nivelul din 2008, conform estimarilor companiei.
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„Volumul vanzarilor Skol a crescut de 28 de ori fata de momentul lansarii, in 1999. In prezent, Skol se numara printre primele 10 marci de bere din Romania”, a declarat Shachar Shaine, presedintele URBB.
Marca de bere Skol, care face parte din portofoliul companiei URBB, este prezenta de 10 ani pe piata berii din Romania.
URBB, unul dintre cei mai mari producatori de bauturi de pe piata locala, activeaza atat pe piata berii, cat si pe cea a bauturilor racoritoare.
Portofoliul companiei cuprinde exclusiv marci premium internationale: Tuborg, Tuborg Strong, Tuborg Christmas Brew, Holsten, Carlsberg, Skol, Guinness, Kilkenny, Orangina si Granini.
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