Internet/New Media
Cota de piata a BenQ pe piata locala de proiectoare a scazut la 15% in T2
Compania de IT si electronice BenQ a anuntat reducerea cotei de piata in Romania pe segmentul de proiectoare cu 6 puncte procentuale in al doilea trimestru al acestui an, fata primul trimestru, de la 21%, la 15%.
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Contactati de catre DailyBusiness.ro, reprezentantii companiei nu au dat pana la ora publicarii articolului detalii cu privire la motivele scaderii cotei de piata.
Romania este singura piata din Europa de Est in care cota de piata a BenQ a scazut in trimestrul doi fata de trimestrul unu, in Polonia BenQ ajungand la o cota de 36,7%, in crestere cu 13 puncte procentuale, in Croatia, la 37%, in crestere cu peste 10 p.p., in Republica Ceha, la 27,66%, in crestere cu 1,81 p.p. si in Ungaria, la 19,2%, in crestere cu 7 p.p.
BenQ a ramas lider pe piata de proiectoare din Europa Centrala si de Est, cu o cota de 25%, iar in Europa ocupa pozitia a 4-a, cu o cota de 8,2%.
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