Internet/New Media
Download-ul de jocuri pe mobile a crescut cu 17% in 2008. Lider: iPhone
Numarul de utilizatori care au folosit terminalele mobile pentru a descarca jocuri a crescut in 2008 cu 17%, pana la 8,5 milioane, iPhone-ul companiei Apple fiind telefonul cel mai folosit in acest sens, conform unui studiu al companiei de cercetare comScore, citat de presa internationala.
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Astfel, 3,8% din totalul clientilor telecom din lume au descarcat anul trecut, cel putin o data, un joc pentru telefon.
Aproape 14% din jocuri au fost downloadate de posesori ai terminalelor iPhone. Per total, 32,4% dintre cei ce poseda un iPhone au „tras” cel putin o data un joc.
„Pe masura ce terminalele mobile devin din ce in ce mai complexe, atat ca platforme pentru jocuri dar si pentru marketarea si raspandirea lor, si software-ul a inceput sa devina din ce in ce mai complex si mai atractiv. Ma astept sa asistam la o rata de download a jocurilor pentru terminale mobile in crestere puternica”, a spus Mark Donovan, senior analyst al comScore.
Dezvoltatori de jocuri renumiti precum Electronic Arts, LucasArts sau Sega urmaresc sa intre puternic si pe acest segment.
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