Internet/New Media
Firmele din \”Top 5 telecom\” au investit 46 mil. euro pentru promovare in 2007
Sumele nete investite anul trecut pentru promovare de 5 companii monitorizate de Media Hub, cele mai importante din domeniul telecom, insumeaza 46 mil. euro, potrivit NewsIn AdRating.
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In clasamentul bazat pe sumele brute investite in promovare, prima pozitie e ocupata de Orange, cu 99,5 milioane de euro, urmata de Cosmote, cu circa 92 de milioane de euro, Vodafone, cu 88 milioane de euro, Romtelecom cu 80,4 milioane de euro si Germanos cu circa 28,4 milioane de euro.
Estimarile nete indica pe primul loc tot operatorul Orange, cu circa 11,8 milioane de euro, urmat de Vodafone cu 11 milioane de euro, Germanos cu 2,9 milioane de euro, si Cosmote cu 0,7 milioane de euro.
Anul trecut, cei mai mari 4 advertisieri din categoria telecomunicatii, respectiv Vodafone, Orange, Cosmote si Romtelecom au desfasurat intre 15 si 80 de campanii, fiecare.
NewsIn AdRating este o publicatie anuala, editata de agentia de presa NewsIn.
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