Internet/New Media
Fortata de preturile reduse ale concurentei, Apple ar putea anunta ieftiniri
Apple va opera reduceri de preturi pentru "cele mai populare modele de computere ale companiei", in incercarea de a concura mai eficient cu modelele mult mai ieftine de laptop-uri de mici dimensiuni, netbook-urile, a scris AppleInsider, citand surse din cadrul companiei.
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Reducerile de preturi vor fi intre 100 si 150 de dolari si vor avea loc in urmatoarele doua luni, conform acelorasi surse.
Apple a pierdut in primul trimestru al acestui an 1 punct procentual din cota piata pe care o detine in SUA, pana la 7,4%, pe segmentul de computere, prima scadere a companiei din ultimii 6 ani.
Acer, producator de netbook-uri si laptop-uri cu preturi mai reduse, si-a crescut cota de piata in T1, fata de aceeasi perioada a anului precedent, in SUA, cu 49,4%, pana la 13,6%.
La noile preturi, un MacBook de 13 inci ar putea costa intre 850-900 $, de la 1.000 $ cat costa in prezent, in timp ce un iMac de 20 de inci si procesor la 2,66 GHz ar putea costa intre 970 si 1.020 $, de la 1.120 $ cat costa in prezent.
Ca o comparatie, computerele Acer costa in medie circa 350 $.
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